Digital & Technology

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Google & Yahoo Partnership: Trustworthy?

April 15th, 2008 by

In an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps  to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any… Continued

Facebook: Will it Pay to Stay on Top?

April 9th, 2008 by

Over the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the… Continued

A NYT Radio Station PR Nightmare

April 8th, 2008 by

The classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried… Continued

Digital Content for Women: A Different Story?

March 28th, 2008 by

Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued

Google, Yahoo and MySpace Create OpenSocial Foundation

March 28th, 2008 by

The Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation… Continued

Online Video Book Reviews By Kids A PR Triple Threat

March 28th, 2008 by

StoryTubes invites 1st-6th graders to post video book reviews for nationwide competition to offer an exciting way for kids to talk about their favorite books. This is a PR win-win-win: A great way for the… Continued

YouTube Creates Good PR By Allowing Developers To Create Their Own YouTubes

March 21st, 2008 by

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

Study Shows Differences in How the Sexes Consume Online/Network Video

February 20th, 2008 by

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn… Continued

Tip Sheet: Managing Crises Through Social Media

February 7th, 2008 by

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

Best of the Best

January 29th, 2008 by

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued