Messaging

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

Sometimes all it takes is the right image to become an integral part of a successful PR campaign.

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.