Water Cooler – PR News

• What Communicators Can Learn From How CBS Handles the Moonves Situation

  Jul 31, 2018

  A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it's a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices. The post What Communicators Can Learn From How CBS Handles the Moonves Situation appeared first on PR News.

• How to Use YouTube’s Proprietary Features to Build an Audience

  Feb 17, 2016

  Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump. The post How to Use YouTube’s Proprietary Features to Build an Audience appeared first on PR News.

• When Kanye and Taylor Swift Rule, What Happens to Your Message?

  Feb 16, 2016

  There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter? The post When Kanye and Taylor Swift Rule, What Happens to Your Message? appeared first on PR News.

• 3 Foolproof Steps to Manage Any Social Media Crisis

  Feb 16, 2016

  It’s every company’s worst nightmare: Your business is in the news, and not for something good. The post 3 Foolproof Steps to Manage Any Social Media Crisis appeared first on PR News.

• Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

  Feb 12, 2016

  Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials. The post Pierogies and Millennials Hook Up on Social Media—a Mini Case Study appeared first on PR News.

• Video Tips & Tricks for Social Media Success – Infographic

  Feb 12, 2016

  Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd. The post Video Tips & Tricks for Social Media Success – Infographic appeared first on PR News.

• 3 Takeaways From Facebook’s ‘Colonialism’ Flap

  Feb 11, 2016

  One rash tweet could get you into big trouble if you don't carefully examine your own words. The post 3 Takeaways From Facebook’s ‘Colonialism’ Flap appeared first on PR News.

• Twitter Video: 6 Steps for Creating a Mini-Series

  Feb 10, 2016

  Inspire people to binge-watch your brand on Twitter with bite-size videos. The post Twitter Video: 6 Steps for Creating a Mini-Series appeared first on PR News.

• Twitter’s New Ad Feature Puts Video Front and Center

  Feb 10, 2016

  Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns. The post Twitter’s New Ad Feature Puts Video Front and Center appeared first on PR News.

• How to Switch Between Instagram Accounts Without Logging Out

  Feb 9, 2016

  Instagram has announced that beginning this week you'll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in. The post How to Switch Between Instagram Accounts Without Logging Out appeared first on PR News.