Water Cooler – PRNEWS

• Why Does a Woman CEO Need to Be a News Story?

  Jun 13, 2019

  The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business… Continued The post Why Does a Woman CEO Need to Be a News Story? appeared first on PRNEWS.

• What Communicators Can Learn From How CBS Handles the Moonves Situation

  Jul 31, 2018

  A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it's a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices. The post What Communicators Can Learn From How CBS Handles the Moonves Situation appeared first on PRNEWS.

• Communicators Need to Find Their Voice to Better Define Their Value

  Dec 4, 2017

  Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PRNEWS.

• Does PR Have a Reputation Problem with the Media?

  Oct 16, 2017

  When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued The post Does PR Have a Reputation Problem with the Media? appeared first on PRNEWS.

• Is Integrated Communications the Holy Grail or Just Cheap Talk?

  Sep 17, 2017

  Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PRNEWS.

• The Epic List of PR’s Daily Challenges (And How to Overcome Them)

  Jul 24, 2017

  Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PRNEWS.

• Got an Extra $250k in Your PR Budget?

  Jul 5, 2017

  When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less… Continued The post Got an Extra $250k in Your PR Budget? appeared first on PRNEWS.

• Next Time You’re at an Industry Event, Apply These 5 Simple Rules

  Jun 12, 2017

  In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your… Continued The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PRNEWS.

• How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

  Mar 13, 2017

  Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by… Continued The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PRNEWS.

• Do Your 3 Search Words Suck? Six Questions to Ponder Now

  Nov 7, 2016

  At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual… Continued The post Do Your 3 Search Words Suck? Six Questions to Ponder Now appeared first on PRNEWS.