Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation… Continued
Media Relations
Consumers Control Future of Media, says Study
May 27th, 2008 by Iris DorbianAccording to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900… Continued
New Study Examines Journalists’ Relationship with New Media
May 27th, 2008 by Iris DorbianBrodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates… Continued
Multimedia Strategies for Independent Publishers
May 21st, 2008 by PRNEWSAccording to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped… Continued
10 Tips for Launching a Solid Podcast
May 21st, 2008 by Iris DorbianCampaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued
What Reporters Really Want
May 19th, 2008 by Iris DorbianThere is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining… Continued
Phrases to Avoid in Media Interviews
May 19th, 2008 by Iris DorbianWhen put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued
Picking a Celeb Spokesperson
May 13th, 2008 by Iris DorbianTo gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or… Continued
Three Steps to Marketing Success for Small Businesses
May 12th, 2008 by Iris DorbianFor small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued
The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons
May 6th, 2008 by Iris DorbianAndy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued