Social Media & SEO

Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

Coyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.

Our author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

Learn how communications professionals craft effective social media policies that balance brand integrity and employee freedom.

Learn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

Influencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences. 

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.