Social Media & SEO

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Effective B-Roll Footage Strategies for Brands

July 20th, 2023 by

B-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.

social media platforms, like Threads, are forgetting to make themselves accessible. Here's how communicators should evaluate platforms for accessibility

Top Tips: Evaluating Social Media Platforms (Like Threads) for Accessibility

July 20th, 2023 by

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

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Rebranding? Ensure You Migrate Your Website Properly

July 12th, 2023 by

Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.

Winners of 2023 Social Media Marketing Awards Announced

July 10th, 2023 by

The Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards.

Xbox made a custom Barbie-pink console and dream house holder in honor of the upcoming Barbie movie.

PR Roundup: Threads Launches, GQ Pulls Piece, Barbie-mania

July 6th, 2023 by

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

A smartphone displaying a variety of social media apps including Facebook, Reddit, Snapchat, and YouTube.

Exploring Spill: A Promising New Social Media Contender

July 5th, 2023 by

In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Learning About LinkedIn: Thought Leadership Posts

June 28th, 2023 by

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

how to sunset or deactivate a social media account

Navigating the Sunset: Insights on Deactivating Social Media Accounts

June 22nd, 2023 by

PRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.

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Top Tips for Elevating Your Client’s Social Media Presence

June 5th, 2023 by

For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.

Wienermobile renamed Frankmobile

PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban

May 18th, 2023 by

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.